Wednesday, March 21, 2018

Emil Ruder

[Switzerland] (b 1914/d 1970)

"Emil Ruder was a typographer and graphic designer who helped Armin Hofmann form the Basel School of Design and establish the style of design known as Swiss Design. He taught that, above all, typography's purpose was to communicate ideas through writing. He placed a heavy importance on sans-serif typefaces and his work is both clear and concise, especially his typography. (..) Ruder was born in Zurich, Switzerland on March 20, 1914 and was trained as a typesetter in Basil from 1929 to 1933 , before arriving in Paris to continue his studies in 1938...(..) Ruder published in 1967 a basic grammar of typography titled 'Typographie'; the text was published in German, English and French and helped spread and propagate the Swiss Style, and became a basic text for graphic design and typography programs in Europe and North America. (..) "


Switzerland 1960 "Publicity Issue / 50th Anniversary of the Swiss League for Cancer Control" (4,4,1) [Photo (Courvoisier)] Sc(378)

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