Thursday, March 29, 2018

Erberto Carboni

[Italy] (b 1899/d 1984)

"Forerunner of Italian advertising campaigns, Erberto Carboni linked his name to famous advertising slogans and specially to the Public Television RAI for which he created famous logos and the first TV acronyms. (..) In 1921 , immediately after graduating from the Paolo Toschi Institute of Fine Arts in Parma  he started out as a caricaturist, in the local humorous periodical La puntura , under the pseudonym of Lince. (..) Then he started to work on advertising graphics and began as an illustrator , collaborating in various magazines, such as Lidel , Novella , Drama , Emporium , Le grandi signatures , directed by Pitigrilli . Carboni later produced illustrations for magazines such as The Modern Office , Reading, The Illustrated Magazine of the People of Italy , Natura and Snia Viscosa . (..) Erberto soon established himself as an exhibitor of exhibition pavilions, inside fairs and cultural events and this was his main activity until the 2nd half of the 50's. (..) He also signed the advertising campaigns of many large companies , often becoming the proponent of their growth on the national and international market , in particular with Olivetti in 1935 , with Shell , in 1937 , with Motta in 1939, with Barilla (from 1952 to 1960), with Bertolli , from 1952 and with Pavesi (from 1958 to 1970 ). (..) in 1948 he began a long collaboration with RAI that lasted until the last years of his life. (..)"


Italy 1958 "10th Anniversary of 'Premio Italia'" (2,2,2) [Photo] Sc(

Italy 1962 "30th Anniversary of the International Cinematograph Art Fair, Venice" (2,2,2) [Photo] Sc(855,856) [ Image credit of Stampworld ]

Italy 1972 "50th International Fair, Milan" (3,3,3) [Photo] Sc(1062,...,1064) [ Image credit of Stampworld ]

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